F R A N C E S M A Y

The Challenge: How can we increase online sales while moving Frances May from a faceless boutique into an influential brand within the Portland, Oregon retail community?
The Insight: Frances May has a genuine and inviting culture happening behind the scenes of their store. This is embodied in no one better than it is in the owner of the shop, Pam. In what ways can Frances May embrace and externalize these values to their customers?

This campaign strategy deck was developed for Frances May, a Portland-based luxury fashion boutique.
Pitched to the client and strategists from AKQA and Wieden and Kennedy at W+K in March of 2015.
My Teammates: Maddie Kirby, Zachary Feiner, Albert Lee, Kat Martitsch
Deck designed by: Jason Murray