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Fear is like a wave - either you ride it or it drowns you. 

For #UOCreativeStrat in the summer of 2013, I created a series of postcards to promote creative confidence among students in the University of Oregon School of Journalism and Communication, as well as creative professionals. 

Advertising isn't easy. Being creative isn't easy. Doubt can be the kiss of death. Instead of being suffocated by our fears, we harnessed it and turned our fears into a personal passion project to motivate and inspire our peers. 

 
These postcards were displayed and handed out at the University of Oregon Journalism School graduation in the spring of 2013. Graduates were encouraged to mail the cards back to the school, letting their professors know where they had ended up in th…

These postcards were displayed and handed out at the University of Oregon Journalism School graduation in the spring of 2013. Graduates were encouraged to mail the cards back to the school, letting their professors know where they had ended up in the "real world."  #JGRAD13

 

This video was created to accompany the digital postcards.

Strategy & Narration & Design & Writing by Brenna Vickrey.

Film & Production & Editing by Kelly Buckley.